Under the patronage of His Excellency the Minister of Information and Culture and Minister of State for Youth Affairs, Abdulrahman Badah Al-Mutairi, the Kuwait Creativity Award ceremony was held in its thirteenth edition in 2025, in the presence of Deputy Minister of Information Nasser Muhaisen.

With the participation and attendance of a select group of government and media figures as well as those interested in creativity and community initiatives.

The ceremony saw the crowning of the national energy and water conservation campaign "Save" with the award for Best Awareness Campaign as a result of the campaign's tangible impact in spreading the concepts of rationalization and sustainability in Kuwaiti society and its active role in supporting national trends towards the optimal use of energy and water, thereby contributing to the achievement of the objectives of sustainable development and promoting a culture of conservation of the country's resources for future generations. This achievement reflects the importance of targeted awareness campaigns and the role of the media and community partnerships in bringing about positive and sustainable change that serves the public interest.